MedTech Frontiers


Welcome to MedTech Frontiers

A Monthly Event Hosted by Triple Ring Technologies

MedTech Frontiers is a continuing series of free events for medical device and life science investors, entrepreneurs, and technologists. Please join us for evenings of food, conversation, and presentations by Silicon Valley luminaries held on the first Thursday of each month.

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MedTech Frontiers
Driving Healthy Habits through Behavioral Product Design

 Date:  Thursday, February 4, 2016

Time:  6:00 pm - 9:00 pm (presentation begins at 6:45pm)

Triple Ring Technologies
39655 Eureka Drive
Newark, CA 94560

Speaker: Sunil Maulik, PhD

Cost: The seminar is free of charge, but advance registration is required.

On-Site registration:  A limited number of on-site registrations may be available.

About the Seminar: 

Recent developments in the fields of neurobiology, behavioral psychology, and the science of decision-making have shone new light on how and why we behave the way we do. Product designers in healthcare and elsewhere can now leverage these "behavior design" strategies to create more compelling products and services. If designed appropriately, these can lead to long-term behavior change in their target audience, extended communities, and even society at large. Drawing on the seminar work of B.J. Fogg, Nir Eyal, Stephen Wendel and others, Dr. Sunil Maulik will provide a survey of behavior design and habit formation, as well as practical strategies for designing products that "diffuse" and "scale" into larger communities. Expanding on his thesis work on iterative refinement and model-building of molecular structures, Sunil will show how small, actionable changes and immediate feedback, when repeated numerous times, can lead to significant changes in the large-scale behavior of individuals and groups.

About the Presenter:

Sunil Maulik, PhD, has over twenty-five years of experience in Silicon Valley. He teaches workshops on product design for long-term behavior change in the technology and healthcare industries. He is a mentor and advisor to over 50 startups. He has helped start five companies (two IPOs, two acquisitions, one spectacular failure!) Sunil is a director and advisor at The Innovation Center Denmark, and at Designit, a Danish design services firm with offices in 13 countries. Sunil has guest-lectured at the Stanford d-school, U.C. Berkeley, and at the University of Amsterdam (THNQ.) Sunil founded and ran GeneEd, the first e-learning company for the life-sciences (acquired by Campbell Alliance.) Sunil is currently invested in ModuleQ, KptnCook, BrainAid and People Power Co. He has held management positions at Pangea Systems, Tripos (NASDAQ:TRPS), Hoffmann-La Roche (NYSE: ROCHE), Oxford Molecular (LSE: OXMOL), and IntelliGenetics.

Sunil's thesis research on mathematical methods for 3-D image reconstruction of self-assembling biological macromolecular assemblies was published on the cover of the scientific journal Nature. His book "Molecular Biotechnology" (J. Wiley & Sons) sold over 4000 copies and was used in four university courses. He holds patents in fields as diverse as gene sequence pattern-matching, e-learning and e-mail analytics. Sunil worked with the Nobel-prize winners Maurice Wilkins and Aaron Klug as an undergraduate, and Sir Tom Blundell and Donald Caspar as a graduate student. He has degrees in Physics, Biology, X-ray Crystallography and Biophysics. Sunil's research on antibody engineering helped contribute to two therapeutic monoclonal antibodies receiving clinical approval. He has been a recipient (along with John Teeter and Gene Wang) of a $1.45MM ARPA-E SBIR; and with Banny Banerjee of the Stanford d-school, a GE "Ecomagination" award.

Sunil participates in several non-profit ventures dedicated to health and wellness in sustainable communities, including the Pacific AIDS Education Center and Project Ahimsa. He is enthralled by the opportunity to help extend wellness across the globe by bringing the power of informatics to everyday users.

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