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HAPPENINGS

Connecting the dots: User needs and product requirements

November 6, 2019 By Nancy Crotti

Using the tools of design discovery can help your company capture user needs and build better products.

Bill Welch, Triple Ring Technologies

All product development teams have one thing in common: the desire to just get started. Especially when coupled with pressure from investors and management, it’s very tempting to shortcut design inputs and let the development teams start on something.

It’s not hard to imagine how this leads to problems later. Typically, when teams are rushed, issues that could have been identified early are discovered later in the process, when design and engineering changes are extraordinarily costly.

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