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December 2, 2021 – Is the Customer always Right? – MedTech Innovation and Voice of the Customer – Stephen Mariano

Innovation is about developing and launching products that create value for our customers. Value then is defined by the customer, but just asking what the customer wants usually doesn’t result in true innovation. Often the product is just a slightly better version of what already exists. We will discuss how to balance the voice of the customer with the voice of innovation and examine the techniques and practices for incorporating VOC with innovation to achieve breakthroughs in product design and performance.

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Stephen Mariano is the Global Vice President of Endosurgical R&D at FUJIFILM Healthcare Americas Corporation and has an extensive history in research and development for the medical device industry. He is a strong business and technical professional with a Master of Science (MSc) in Material Science and Engineering from Worcester Polytechnic Institute. Before joining Fujifilm, Stephen worked at Lake Region Medical, a large medical device outsource (MDO) manufacturer. Stephen has over 20 years of experience bringing innovative medical device technologies to market.